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Fractional CMO · 25 years

You've outgrown
running marketing
on instinct.

Twenty years running ecommerce, twenty-five leading marketing. Senior strategy aimed at one thing — revenue — a day or two a week, without the full-time cost.

Honestly? I'll tell you the truth even when it costs me the work — worst case, you leave the call clearer than you came in.

Twenty years inside the cart

Most CMOs come from brand. I came from the cart.

Twenty years owning a P&L with a cart attached — the lens is revenue, not brand.

20+
Years in ecommerce
100+
Brands led
25
Years leading marketing

This is what superwired marketing is made of.

Four factors. One wired engine.

01
Seniority
Someone who's read a hundred markets and knows what makes your buyers actually move — judgment you can't hire junior.
02
Growth
Every move is a test with a number on it. Winners get more; the rest get cut — no guessing.
03
Revenue
Founders don't fear spending — they fear spending blind. You see the return before the money moves. Traced to the number that matters — CAC, LTV, payback, contribution margin.
04
Scale
AI pointed at the right strategy — a lean team producing at the scale of a department, without lighting money on fire.
Brands I've led — most of them selling online

You've bought from most of these. That was the job.

Your growth at scale
can feel
like this.

The process

You don't have to do it alone — that's the point.

This isn't a program you run. It's the part of the company you hand to someone who loves it the way you love the rest — three steps, not an open-ended process, and every one ends with time back for the work only you can do.

1

Book a clarity call

A real conversation, not a pitch. We figure out together whether I'm the right person for what you need — and if I'm not, I'll tell you what is.

off your plate: the “where do I even start” spiral
2

Get your plan

A prioritized roadmap with the expected impact of each move, so you know what you're approving before you approve it.

off your plate: deciding what's worth doing
3

See it move

A first measurable result you can point to — a real number, reported plainly. I run it; you read one page.

off your plate: the babysitting

From the first call, I walk it with you. From the first month, it comes off your plate.

Book a clarity call
An empty leather chair in warm low sun
Could I just hire a full‑time ecommerce CMO?
That seat stays empty for six months — and most candidates have never owned a cart.
What does half a year of a flat conversion rate cost you?
Or — the other way
This week
The clarity call.
Week 2
The plan.
Month 1
Off your plate.

A mismatch should cost you a month, not a year.

( and if full-time is your right move — I’ll tell you on the call )

No pitch

Let’s find out if we’re a fit.

Thirty minutes on where growth is stuck. If I’m the right person, you’ll know. If I’m not, I’ll tell you who is.

The clarity call — booking opens right here
The calendar is being wired in as we speak — check back in a moment, or come say hello on LinkedIn in the meantime.
superwired
Bring the thing that’s actually nagging you
Spend that isn’t turning into pipeline. A team that’s outgrown its plan. A strategy nobody can say out loud in one sentence.
30 minutesStraight to the point
Video or phoneYour call
No deckA real conversation
Pick a time

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